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Commercial food rescue apps

Users can purchase leftover food at a reduced price via a commercial food rescue app. Depending on the concept, individual groceries from supermarkets and/or entire meals from restaurants can be sold. In contrast to the closely related concept of foodsharing, the providers of the apps receive a provision or get paid from the participating organizations.

Aim and innovation

Annually almost 5 million tonnes of avoidable food waste occur in wholesaling and retailing as well as large-scale consumers. Commercial food rescue apps want to counteract this food waste. On the one hand the idea is innovative to market overproduced meals or nearly exploited food products and the development of a business model. On the other hand the application of apps which allow consumers to find and buy leftover food nearby without much effort, is a technical novelty.

Examples

FoodLoop (still in testing phase), To Good To Go, ResQ Club

Category

Waste and recycling (user practices, technology, infrastructure)

Actors

Startups, consumers, gastronomy, food retailing

Development and current dynamics

Since the foundation of FoodLoop (which is still in the testing phase), the Danish startup To Good To Go entered the German market in 2015 and MealSaver from Berlin in 2016. The latter merged with the Finnish app ResQ Club which was also active on the German market and is now participating under the same name. Up until now none of these businesses succeeded with a breakthrough. ResQ Club has narrowed its offer considerably after the merge and is now available in Berlin only. Before the merge it was also present in Hamburg, Munich, the Ruhrgebiet, Düsseldorf and Cologne. Both, businesses and their consumers, use the offer only hesitantly so far. This is - inter alia - caused by the rather limited target group (ecologically thinking and price aware acting, technic affine metropolitans). All apps are so far regionally limited and have a small user base.

Sustainability potential

Ecological

  • Resource efficiency in production and consumption
  • Promotion of regional, closed nutrient cycles

Economic

  • Promotion of circular economy

Social

  • Awareness/ education for sustainable food consumption

Conclusion

Users can purchase leftover food at a reduced price via a commercial food rescue app. Depending on the concept, individual groceries from supermarkets and/or entire meals from restaurants can be sold. The use of apps and the development of a business model is particularly innovative. After an initially broad expansion of the niche, the process is currently inhibited. The sustainability potential is given especially through the promotion of resource efficiency, food security and the access to healthy food products. However, the potential could be increased considerably through the integration of further sustainability goals which could also foster a higher attraction.


[1] Plass-Fleßenkämper, B. (2016): MealSaver will Nahrungsverschwendung per App verhindern, Web, www.wired.de/collection/science/das-berliner-startup-mealsaver-will-lebensmittelverschwendung-app-verhindern

[2] Ksienrzyk, L. (2018): Wie schwierig es für Startups ist, Essen zu retten. Ngin Food. Web, 05.06.2018, ngin-food.com/artikel/app-resq-club-mealsaver

[3] Noleppa, S.; Cartsburg, M. (2015): Das große Wegschmeißen: Vom Acker bis zum Verbraucher – Ausmaß und Umwelteffekte der Lebensmittelverschwendung in Deutschland. WWF Deutschland, S. 10. Web, www.wwf.de/fileadmin/fm-wwf/Publikationen-PDF/WWF_Studie_Das_grosse_Wegschmeissen.pdf

[4] Plass-Fleßenkämper (2016).

[5] Schade, A.-K. (2017): Essensretter-Apps ResQ Club und MealSaver fusionieren. Ngin Food. Web, https://ngin-food.com/artikel/resq-club-und-mealsaver-fusionieren/; Ksienrzyk (2018).

[6] Plass-Fleßenkämper (2016).

[7] ebd.